The qualitative panel, for consumption follow up, is a methodical observation of characteristics taken into account by the consumer, representing a global concept of product or service.

This representativeness will be subject to the satisfaction of the targeted client, following a homogeneous procedure, implying the same consumers implicated in the evaluation processes.

This arrangement allow a better overview of the product, at comparative level, for evaluating variations of perceptions related to product or service.

A regular follow-up of a product, will engender a science/product which is depending on consumers profiles.
  

A qualitative methodology, a high performance service, of skill and reliability

The used device helps showing the motivations inducing global and differential perception related to a product or service.

The criterion will be attached to a sense of the product, and regularly evaluated in order to show the variations and their motives.

This technique implies a non directive methodological supports, as well as a team of professional consultants specialised in individual and group animation techniques.

According to the objective of the study, Dircom provide, depending on customer need, a technique adapted to the context and environment of the product.
  

Group technique : Carried out by group meetings, it helps show in a dynamic perspective, a collective speech of collecting and follow up of information related to the product.

  
Individual technique : Has as objective, to put the specific speech of the consumer in particular dynamic, emphasising a consumption individual profile.
The consumer will be questioned, in similarly methodological conditions, in order to give a personal opinion, free from any incitement.

  
Crossed technique : Will be adapted to new products, crossing data, one putting the consumer in a situation of expressing a specific speech, the other, translating a group and collective opening.

  
Homogeneous tool of evaluation

Homogeneous animation guidebooks, adapted to product specificity, will constituent a reliable methodological base, allowing a comparative evaluation of data in time.

  
Results interpretation

The client will be able to use a data bank, and cross it with data from retailer panel, put in use by Dircom for it partners.

  
Telephone service (consumer service)

This service constitute a call centre providing information and answering consumer queries on product.
The set up of this service responds to a demand by clients, for a feed back on information related to product or service.