Dircom, Morocco : Direct marketing, communication, promotion, diffusion of consumer products.

Mad up of professional sales persons and hostesses, this structure covers the whole country.

SALES PROMOTION AT RURAL AREAS Increasing the sales is our task

DIRCOM draws up specific strategy, adapted to client’s targeted sales network.

Modern Distribution Network: Supermarkets, Hypermarkets, Cash & Carry

Acting according to objectives, we set joint strategies, with the client, to reach the targets

	Animation at selling places, using publipromotional approach (hostesses equipped with loud speakers for a good atmosphere)
	Sales animation using (raffle, Valid offers, contests…)
	Animation by means of setting up stands at commercial events: trade fairs, exhibitions and expositions, stands for tasting new products, decorated with products emblem.

Merchandising : a team of merchandisers dressed with product colours for publicity purpose, providing permanent operations at commercial stores :

	Products upkeeping
	Products packaging
	Keep up the stock, stores-suppliers contact
	After-sales service.

SALES PROMOTION IN RURAL AREAS From the idea to achieving

DIRCOM has at its disposal :

	A database of all the souks in Morocco : - Weekly souks - Moussems
	A panels adapted to target : - a reading of stores per souk - a reading of soukiers original towns
	Geographical zoning : - Personalised network at client requirement.
	A solid logistics sales, flexible and subject to extension : - Able persons - Personalised vehicles - Publicity vehicles for products tasting, demonstration and sales promotion.

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